Improved URL parameters for tracking purposes

  1. When someone registers and gets automatically redirected to the gateway (instead of the thank you page) it will add the parameter ?success to the URL.
  2. When any registrant logs in from the gateway into the room, it will add the parameter ?attended to the URL, and it also removes any other parameters such as ?success to make sure that event doesn't fire twice.

In summary: if you wanted to track events/conversions for registrations and attendances, you would simply just add your Facebook pixel to the thank you page and to the webinar room. Then you would setup conversion rules that look like this:

  • If URL contains success = registered
  • If URL contains attended = attended

The reason why this works is because we have the word "success" in the URL both on the thank you page, and also in the gateway if a registrant gets redirected there automatically.